January 6, 2015

The Financial Brand: How Big Data Can Build Trust in Banking

press

Our CEO David Sosna writes in The Financial Brand:

Beyond revenue generation, cost reduction and risk management opportunities, big data provides banking organizations the opportunity to build trust with consumers by enabling better financial recommendations based on personalized needs. Taking advantage of this opportunity will increase loyalty at a time when competition is increasing.

Read the full article on The Financial Brand site here:

[i]
[i]