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February 19, 2023

Personalizing the Member Money Management Experience

Self-service technologies today comprise automated teller machines (ATMs), gas station pumps, automobiles, ticket purchases, check-ins at airports and checkouts at hotels, libraries and grocery stores, and many other use cases. Now, Personetics, which provides data-led customer engagement, believes credit unions could benefit from its Self-Driving Finance to support members and deepen relationships. Personetics enables financial […]

February 12, 2023

Bank Tech Is Only as Good as the Customers Who Use It

Banks run way behind fintech companies in offering digital financial tools that consumers actually need There’s a longstanding assumption that old-school banks are bad with technology, which is why so many of their basic functions have been usurped by more agile fintech startups. And while of course there are exceptions, and of course, banks for […]

February 6, 2023

Consumers Want Money Management Tools, But Aren’t Using What Their Banks Offer

North American banks and credit unions understand that consumers lead digital lives, and that they must offer digital tools to help customers manage their finances. But consumers may not be getting the tools they need, according to a report by Personetics commissioned by Forrester Consulting. “The Spotlight on North America: Banks and Credit Unions Need to Promote […]

February 1, 2023

Traditional Money Management Tools Fall Short of Client Expectations: Report

Personetics, the global leader in financial data-driven customer engagement, released a report titled “Spotlight on North America: Banks and Credit Unions Need to Promote Customers’ Financial Well-Being.” The report, based “on a study conducted by Forrester Consulting on behalf of Personetics, details the opportunities and challenges associated with enhancing customer engagement and loyalty and increasing customer lifetime value.” Jody […]

November 2, 2022

UOB and Personetics Launch AI-driven Automated Savings Feature on Its TMRW Mobile Banking App – The First of Its Kind in Southeast Asia

The Auto-Save feature is a demonstration of adaptive banking, catered to each customers’ unique behaviour to help them save effortlessly Singapore, 02 November 2022 – UOB and Personetics, today at the Singapore Fintech Festival 2022, announced the launch of Auto-Save, an AI (artificial intelligence) driven automated and self-adjustable savings feature on the TMRW mobile banking app in […]

October 12, 2022

Credit Unions to the Rescue: How to Help Your Members Survive the Cost-of-Living Crisis (Part 2)

With soaring inflation at the forefront of the cost-of-living crisis for many, credit unions are positioned to rise to the challenge of time by providing tailored solutions for their members. In part two of the blog, we’ll look at what members are now demanding from their financial institutions and how credit unions can effectively answer […]

October 5, 2022

How Data-driven Personalization Helps Credit Unions Deliver on Member Needs During Challenging Times

From record inflation to rising interest rates, consumers face a growing number of financial pressures. With global analysts predicting a gloomy and more uncertain economic future, consumers are looking to financial institutions for support. According to the J.D. Power 2022 U.S. Retail Banking Satisfaction Study, the key metric driving consumer satisfaction with their financial institution is their […]

October 5, 2022

Credit Unions to the Rescue: How to Help Your Members Survive the Cost-of-Living Crisis

See what 5,000 banking customers said about how their financial institutions are helping – or not – during high inflation. Rising prices and persistent inflation have, for many households, become a full-fledged cost-of-living crisis. A recent survey, however, found that many financial institutions are not rising to the occasion to support customers in a meaningful […]

October 3, 2022

Mobile Banking Apps Need Personalized Experiences to Hold Consumers

Tailoring mobile banking apps means not only customizing what consumers see on their screens but also how the software underneath it all adapts to what users need and the financial tasks they are performing. A surprise in new research is that mobile web usage, once written off, remains important and is getting renewed emphasis from […]

September 23, 2022

How Behavioral Science Gives Bankers an Edge Acquiring Customers

A consumer’s behavior is about much more than their social media presence, their digital banking activity, or even their banking product profile. A Financial Brand Forum legend talks where banks and credit unions go wrong with customer behavior — and why. The “social proof” theory is simple: When people don’t know what to do, what decision to […]

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