February 15, 2019
Huntington (US), UOB (Singapore) Launch Hyper-Personalized Digital Banking Experiences Powered by Personetics AI
In two major announcements across different parts of the globe, Huntington National Bank (US) and United Overseas Bank (UOB, Singapore) unveiled new initiatives that bring highly innovative personalized digital banking experiences to their respective markets.
Huntington Launches Huntington Heads Up® with AI to Improve Customers’ Digital Banking Experience
New predictive AI capability enables personalized insights to better spend and save
“The AI-driven insights are powered by Personetics Engage, which uses predictive analytics to monitor transaction data in real-time, and identifies user-specific spending habits to provide timely insights to customers. The feature leverages AI by constantly improving accuracy and relevance over time, and conveniently delivers insight through push notifications and texts.”
UOB is going after Asean’s millennials with a digital bank called TMRW
“To develop the digital bank’s capabilities, UOB partnered with fintech firms Personetics and Meniga through its own Engagement Labs (eLabs), which is a dedicated unit set up to explore using the latest technologies and behavioural insights to deepen customer engagement.”
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