Customer Stories

How Santander Spain Humanizes the Banking Experience with AI & Self-Driving Finance

Financial institutions have heard a lot about the potential of Artificial Intelligence (AI) to transform the banking experience. Santander Spain decided to make this vision a reality – by using AI technology to better humanize the banking experience and become trusted advisors to their customers.  

Santander Spain partnered with Personetics to implement Self-Driving Finance. With the help of Personetics’ financial data-driven personalized engagement platform, the bank is supporting their customers’ financial wellness with useful, actionable insights that give a clear view of their personal finances.  

Santander Spain case study Personetics

In our case study, see how Santander Spain Bank achieved award-winning results, including:  

  • 40% increase in digital engagement  
  • Expected 20% increase in overall app customer satisfaction within one year 
  • 90 million personalized insights generated per year  
  • 4.7 out of 5 average insight rating  
  • 2021 Efma-Accenture Banking Innovation Awards Gold Award for Analytics & Artificial Intelligence  

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