Shaping the Future of Banking With Personalization – the Erste Group & Personetics Journey
Explore how Erste Group is revolutionizing digital banking across Central and Eastern Europe through its cutting-edge digital banking platform George. By seamlessly integrating Personetics’ solutions into Erste’s mobile banking app, the group is further enhancing customer experiences. In this exclusive interview, Mateo Losiewicz, Platform Initiatives Lead at Erste Group, shares key insights on:
- Why Erste Group chose Personetics as part of their digital strategy
- How they can seamlessly customize financial insights across multiple markets
- How ‘George tips’ boosted customer engagement (30% CTR)
- Enthusiastic customer feedback to George (4.5/5 star rating)
Learn how Erste Group is prioritizing user needs and financial well-being, paving the way for the future of digital banking.
