March 26, 2020
How the Five-Year-Long Relationship Between Personetics and Ally Bank is Helping Customers Save
Jody Bhagat, President of the Americas at Personetics, and Anand Talwar, Deposits and Consumer Strategy Executive at Ally Bank, spoke on The American Banker podcast about how the five-year-long relationship between Personetics and Ally Bank is helping customers increase their savings and manage their day-to-day finances.
Anand Talwar, Deposits and Consumer Strategy Executive at Ally Bank, said:
- ‘Surprise Savings’ leverages the algorithms that Personetics developed… It analyzes customers’ transactional behavior, what we expect in incoming transactions, scheduled payments, and develops and automatically moves that money from their transactional account to a savings account.
- Leveraging AI and technology to determine that ‘safe to save’ number puts people on the beginnings of an automated plan to help build their savings over time.
- Having a long-standing partner that has a similar philosophy around customer-centricity and innovation is critical. We were able to bring the ‘Surprise Savings’ to market very quickly because we already had a successful implementation with our partners at Personetics… They were innovating on things that helped us accelerate that… it took some of the burden off of the heavy lifting that we had to develop on our end.
Jody Bhagat, President of the Americas at Personetics, said:
- We know that consumers are busy with their daily lives – taking care of their families and their work – and we believe that innovative banks, like Ally, are in the position to really help customers anticipate issues and improve their day-to-day banking.
To listen to the full podcast or download the free transcript, click here.