January 13, 2022

Forbes Finance Council: One Approach For Regional Banks To Overcome The Digital Arms Race

Regional banks might feel like they are in a “digital arms race” with big national banks and agile challenger banks. In this article, Jody explains how data-driven personalization can give regional banks a better way to compete:

• Data-driven personalization gives a holistic view of your customer’s finances based on their transaction data, and helps you offer personalized insights and advice.
• 55% of the top 40 North American banks are already implementing personalized insights and advice. By the end of 2023, we believe this will be table stakes for all banks in North America.
• This capability also enables your bank to help customers accomplish specific “jobs to be done” in their financial lives, such as save money, manage debt, or build wealth.