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Celent Names Personetics as Leader in Financial Engagement

Personetics, a global provider of data-driven personalisation solutions, has been recognised as a leader in a new report by analyst firm Celent.

The report, titled “Personal Financial Engagement Solutions for Retail Banking,” examines the capabilities of 13 vendors in the rapidly evolving personal financial engagement (PFE) sector.

According to the report, PFE solutions have progressed far beyond basic financial management tools, leveraging real-time analytics, AI, and rich transaction data to offer tailored recommendations, automated goal tracking, and proactive guidance to banking customers.

The report emphasises that customer engagement is now a primary way for banks to deliver value, advocating for an updated approach to PFE focused on financial wellness.

Personetics’ product covers well-defined components of customer engagement and bank value. The company’s no-code tools enable financial institutions to create custom, data-driven insights and deploy automated savings propositions quickly.

The report highlights Personetics’ focus on return on investment (ROI) for banks, supporting retention, deposit growth, and cross-sell opportunities.

It also notes that several of Personetics’ larger bank clients have achieved impressive customer engagement with its platform, which delivers measurable value to the organisation.

The report recommends that banks incorporate PFE into their digital banking channels to enhance engagement.

“We’re honored to be recognised as global leaders in Celent’s authoritative new report on the personal financial engagement landscape.

This recognition validates our long-standing vision and commitment to helping FIs transform routine transactions into valuable personalised experiences that improve financial wellness and build lasting customer loyalty.”

said Udi Ziv, CEO of Personetics.

Personetics and other fintech and banking experts gathered to discuss strategies for banks to leverage their extensive transactional data to drive customer engagement in a recent Fintech Fireside Asia webinar.


First published on Fintechnews Singapore on 17 June, 2024 https://fintechnews.sg/97262/fintech/celent-names-personetics-as-leader-in-financial-engagement/

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