Global Survey – Understanding Consumer Demand in the AI-Banking Era
Today’s consumers demand a digital banking experience that ranks with those of top online brands like Amazon, Uber, and Starbucks. How can banks meet these rising expectations while driving loyalty and business growth?
To answer this, Personetics surveyed 2,000 digital banking customers across North America, EMEA, and APAC to uncover what they truly want.
The findings are striking:
- Financial wellness is a top life priority—ranking higher than health and family relationships.
- 84% of consumers would switch banks for timely, relevant financial insights.
- Gen Z leads the shift—their demand for AI-driven financial tools surpasses other age groups.
- Banks must go beyond personalization—offering truly personal, AI-driven insights that help customers act swiftly on their financial goals.
Banks that fail to adapt risk losing customers, while those that innovate stand to win.
Download our survey to gain key insights and stay ahead in the AI-banking era.
