Reframing Personalized Engagement: The Synovus Bank and Personetics Partnership
Synovus Bank and Personetics partnered to deliver an impactful personalized engagement. By leveraging Personetics’ expertise and solutions, Synovus enhanced user experience, unified advice across channels, and achieved significant business impact.
The partnership has yielded notable achievements:
- Achieved 19% sales conversion rate for Zelle account actionable insight
- 60+ insights powered by Personetics with a 20% engagement rate
- Increased deposits and growth in relationship accounts
- Achieved a customer feedback rating of 4.3/5 stars on personalized insights
- A 10-point increase in customer satisfaction for actionable financial guidance
Metrics from Synovus Q1 2024 Quarterly Results
Synovus Bank places a strong emphasis on empathy, especially during challenging financial periods like inflation. Customers engaged with digital insights have shown nearly double the growth in relationship accounts, underscoring the effectiveness of their personalized approach.
To learn more about the partnership, read the full case study or contact us for a personalized demo tailored to your financial institution’s needs.
