What is PrimacyEdge?
PrimacyEdge, a groundbreaking product designed to help banks achieve primacy by understanding their customers’ relationships with other financial institutions, and providing a personalized, programmatic approach to strengthening loyalty and increasing share of wallet.
PrimacyEdge is part of Personetics’ Engage product suite. Today’s frictionless financial marketplace makes it easy for consumers to bank with multiple financial institutions. Research shows that most use comparison sites and hold accounts at two or more institutions, making it difficult for banks to build primacy and retain profitable, long-term relationships.
PrimacyEdge adds to the CognitiveBanking Platform’s ability to drive customer engagement and product sales. It tackles Primacy challenges by assisting banks in detecting customer activity with other institutions and proactively delivers relevant, contextual offers to better satisfy customer needs and support their financial goals.
It encompasses the entire customer lifecycle, from activation to deepening and retention, with a systematic approach that converts financial data indicators into timely, proactive actions that foster primacy. PrimacyEdge’s flexibility enables banks to create their own primacy strategies and customize engagement flows that match their unique goals.
