Turn Insights into Actional Insights by integrating transaction-based call-to-actions connected with back-end products and services to provide real time financial insights and advice. By enhancing Insights with CTA buttons or links, banks turn proactive Insights into product upsell opportunities.
Engagement v2
Personalized Guidance for the Financial Customer Journey
Personetics Engage provides real-time, personalized and proactive Insights and Advice that keep customers engaged and help them stay on top of their finances. Using real-time predictive analytics to empower customers, it’s time banks re-establish themselves as trusted partners.
Contextual Digital Sales
Eligibility
Evaluate a customer’s real-time eligibility for a product or service
- Pre-approved loan
- Pre-approved credit card
- Likely to buy from Propensity Model
Context
Generate relevant product offerings
- Balance too low
- Significant Purchase
- Regular deposit increase / Increase in free cashflow
Recommended Product
Present them to customers when they are most likely to need them
- Short term loan
- Travel rewards card
- Child savings account / Managed portfolio
Insights: Some Examples
HOW IT WORKS
The Right Information for Each Customer at the Right Time
Engage analyzes user-specific transaction data to create personalized actionable insights. To determine the optimal prioritization and display order for each user, we utilize a proprietary learning algorithm that identifies and ranks the most relevant insights at any point in time.
Real-Time Insights
Insights are triggered upon invocation, to ensure they account for the most recent customer activity and reduce false positives. For example, alerting a customer to a low balance issue based on previous night’s batch feed would be inaccurate if the customer had a cleared deposit earlier in the day.
Out-of-the-Box User Insights for Financial Services
Engage comes with a rich library of pre-built user scenarios that include banking-specific triggers and workflows validated with banking customers across the globe, with new insights added on an ongoing basis.
Self-Learning
Over time, Engage learns from individual customer interactions to better select and prioritize insights for each customer. It also supports the ability to capture explicit user feedback (rating, likes, etc.) that is utilized as part of the learning algorithm.
Differentiate by Creating Custom Insights
The Engagement Builder let’s banks quickly and easily create custom content and engaging insights with a codeless management console that speeds up the development cycle and deployment to all bank channels.
The Right Information for Each Customer at the Right Time
Engage analyzes user-specific transaction data to create personalized actionable insights. To determine the optimal prioritization and display order for each user, we utilize a proprietary learning algorithm that identifies and ranks the most relevant insights at any point in time.
Real-Time Insights
Insights are triggered upon invocation, to ensure they account for the most recent customer activity and reduce false positives. For example, alerting a customer to a low balance issue based on previous night’s batch feed would be inaccurate if the customer had a cleared deposit earlier in the day.
Out-of-the-Box User Insights for Financial Services
Engage comes with a rich library of pre-built user scenarios that include banking-specific triggers and workflows validated with banking customers across the globe, with new insights added on an ongoing basis.
Self-Learning
Over time, Engage learns from individual customer interactions to better select and prioritize insights for each customer. It also supports the ability to capture explicit user feedback (rating, likes, etc.) that is utilized as part of the learning algorithm.
Differentiate by Creating Custom Insights
The Engagement Builder let’s banks quickly and easily create custom content and engaging insights with a codeless management console that speeds up the development cycle and deployment to all bank channels.
Target Customer Segments
Mass
Offer day-to-day banking insights and automated savings programs to drive digital activity and loyalty
Mass Affluent
Engage customers on important banking activity and deepen relationships through financial wellness programs
Small Business
Offer cash flow control and business management advice for easier business oversight and scaling
Results:
Increase Engagement, Satisfaction, and Response. Using Engage, banks are able to:
Increase customer engagement
by providing contextually-relevant insight and advice
Offer products and services
which anticipate and meet customer needs
Seamlessly adapt
to user preferences while retaining the ultimate control
Accelerate time-to-market
with pre-packaged financial services knowledge
Results in Numbers:
35%
Increase Customer Engagement
4.4/5
Average Customer Experience Rating
+7pts
Net Promoter Score
15-20%
Increase Customer Engagement
17%
Click Through Rate on advice and product recommendations
5-8%
improvement in customer retention
10%
year over year digital sales growth
Customer Examples
Want to explore how your bank can harness the power of AI to engage and serve customers?
We work with banks of all sizes across all geographies and will be happy to see how we can help.
New York
London
Tel Aviv
Singapore
Tokyo
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