Forrester: Banks Need to Rethink Personalization
Many financial services firms say that they are already delivering on personalization and view improving their personalization capabilities and technology further as a top priority. But financial services companies’ current personalization efforts are nowhere near the level necessary to engage increasingly demanding customers. This report explains how marketers and digital business leaders need to approach their personalization efforts to drive customer engagement and loyalty.
Download this report from Forrester to see what steps your bank should take to improve personalization.