From PFM to Money Management
Money Management is the new strategic category for digital banking. While PFM was about reporting the customer’s past spending, Money Management shows what is happening next in the customer’s financial life. PFM required customers to take action to review budgets and click through menus; Money Management can be at the center of the customer’s banking experience, with no effort required by the customer.
Personetics believes that Money Management is the future of banking: where financial institutions proactively help their customers manage everyday finances, spend smarter, budget better, save automatically, and build long-term financial wellness.