Personetics: Data-Driven Personalisation in Banking
Personetics’ platform for financial data-driven personalization and customer engagement was recognized at the Global FinTech Awards 2025.
Personetics has been named a winner in the Digital Banking category at the Global FinTech Awards 2025.
The company provides a platform for financial data-driven personalisation and customer engagement. The award acknowledges platforms that enhance the customer experience, improve accessibility and convenience and ensure data security and privacy.
The company’s technology uses AI to analyse customer transaction data. This helps financial institutions deliver highly personalised insights and advice.
Used by over 150 million customers in 130 banks across 35 markets, the platform is designed to shift banking from a passive to a proactive engagement model.
Udi Ziv CEO at Personetics said: “Cognitive Banking fundamentally shifts the paradigm from impersonal one-size-fits-all interactions to intelligent agentic partnerships between banks and customers.
“With the MCP Server we’re giving banks a foundational toolkit; one that translates our deep customer financial intelligence into real autonomous customer engagement mechanisms.
“This marks a powerful leap forward in enabling banks to act as trusted financial allies.”
Securing Customer Information
Personetics has had SOC2 Type II attestation by Ernst & Young for five consecutive years.
SOC2 Type II is an audit process for organisational Security & Privacy controls. Customer data is segregated between clients.
All data is encrypted at rest and in transit with backups encrypted and immutable.
The company’s approach to data security is designed to meet the requirements of the financial services industry. These measures are in place to protect customer information.
Dorel Blitz, VP of Strategy & Business Development at Personetics previously stated: “When you are actually logging into your mobile banking application or on desktop, all of this highly personalised engagement–Insights, advice and savings tools—is actually driven by Personetics”
Customer Engagement and Retention
Personetics has delivered customer engagement and retention improvements through its partnerships with banks. At BMO the integration of Personetics’ platform led to customers rating the Savings Amplifier 4.7 out of 5 stars. Customers set over 100,000 savings goals. BMO experienced a surge in new deposit accounts and exceeded adoption targets.
At Synovus, Personetics helped deliver a personalised digital experience to 700,000 retail users.
Within a year 20% of digital users actively engaged with more than 60 contextualised insights.
This led to a 7% increase in relationship balances compared to 4% among non-engaged users.
There was an 80% boost in product cross-sell among engaged users and a 10% rise in J.D. Power satisfaction scores related to financial advice.
How Personetics Empowers
Personetics’ digital banking platform offers a suite of features.
At its core is ‘Cognitive Banking’ an AI-powered approach that provides customers with real-time insights and guidance. The platform delivers tailored experiences through predictive analytics.
Key capabilities include the “Built to Buy” advantage for deployment and the “Engagement Builder” which allows banks to customise engagement insights.
The platform uses empathetic personalised language. It facilitates saving with the “Savings Amplifier” which automatically allocates income toward goals.
With a strategic design partnership model and a focus on unified data-driven customer journeys, Personetics transforms banking into a customer-first experience.
Udi Ziv, CEO of Personetics said: “With PrimacyEdge banks can finally see a fuller picture of where their customers are banking – and more importantly use that insight to deliver timely relevant offers that help bring more of their customers’ financial lives into one trusted relationship.”
The Personetics platform has enhanced accessibility and convenience for users. Through AI-driven insights it empowers banks to offer contextualised guidance.
The platform simplifies financial management by delivering prescriptive advice and guidance tailored to life events.
It automates financial goal-setting and progress tracking. It creates a seamless unified experience across digital channels using transaction intelligence
Written by Natalia Elliot, FinTech Magazine, on October 17, 2025: Personetics: Data-Driven Personalisation in Banking | FinTech Magazine
