Despite the ongoing efforts of banks to attract millennials, the ways that banks engage with this rising generation are failing to make an impression. According to Gallup, only 23% of millennials are actively engaged with their banks, making millennials the least engaged generation. Considering that fully engaged customers bring considerable benefits and higher revenues – this is a big problem for banks.
If banks expect millennials to “simply grow up,” they may be facing a tough road ahead. Financial institutions – banks and others — that find a way to communicate with millennials on their terms and give them the financial tools they want to use are more likely to end up the winners.
Download the brief to see how bots can deliver the personalized guidance Millennials are looking for.